About
Florida's preferred landscape maintenance provider since 1992.
Unparalleled industry knowledge coupled with the friendly service of a small operation delivers a package that leaves our clients with a beautiful, well-maintained landscape that attracts people, adds to their property value, and contributes to their success.
History
Floralawn was founded in 1992 by Rob Averitt and Rich McDonald. This partnership was created out of the desire to build a company that customers would find easy to work with, cost effective, and above all—deliver the utmost quality. Through sales, acquisitions, and a customer retention rate of over 95%, Floralawn has always put the needs of the customer first. In April 2010, Floralawn acquired Polk Pump & Irrigation, which added the final dimension to the phrase “Total Property Maintenance.”
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1992
Floralawn Founded
Floralawn was founded in 1992 by Rob Averitt and Rich McDonald. This partnership was created out of the desire to build a company that customers would find easy to work with, cost effective, and above all—deliver the utmost quality.
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2008
Premier Lawn & Pest Aquired
Floralawn acquires Premier Lawn & Pest that allows the company to offer fertilization and pesticide services. While expanding their initial customer base, this acquisition enables Floralawn to rapidly expand.
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2010
Polk Pump & Irrigation Acquired
In April 2010, Floralawn acquired Polk Pump & Irrigation, which added the final dimension to the phrase “Total Property Maintenance.”
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2011
Floralawn Rebrands
Floralawn rebrands and innovates the way landscape maintenance companies communicate, propose, and treat their customers. It ultimately leads to a customer retention rate of over 95%.
Our Approach
A proactive approach is paramount when maintaining any property or community. We understand that no two properties are alike; each has different needs and demands that must be treated uniquely. Our employees are diligently trained to treat each property as their own and realize that one size does not fit all.
Our Vision
Floralawn’s vision is to be the most preferred landscape maintenance provider in Florida to the association, commercial, and residential markets, thus providing a profitable return. Additionally, Floralawn strives to create a stable yet scalable enriching atmosphere and culture for our employees and customers through a service-oriented approach.
Knowledge
With constant training and continuing education of each staff member, we pride ourselves on the ability to be an expert source of knowledge in all aspects of property maintenance. Our team of professionals are recognized as experts in their respective fields, covering everything from sustainable landscape to the latest irrigation technology. This expert knowledge not only helps us excel in the landscape arena, but is also valuable in educating our clientele.
Who We are Today
Expansion during a time of sluggish economic activity has always been possible due to Floralawn’s financial strength and its commitment to never turning away from the company’s core vision. Floralawn has since become one of Central Florida’s most trusted landscape maintenance companies and enjoys a diversity of services available to our clients that no other company can match. Floralawn is a proud member of both the Lakeland and Winter Haven Chambers of Commerce and is highly involved with the Community Association Institute.
Meet The Team
Rob Averitt
Rob Averitt is the President and CEO of Floralawn, Inc, which he founded in 1992. Under his leadership, Floralawn has grown into one of Central Florida's largest property maintenance providers. Rob’s strategic vision led to the acquisition of Gator Lawncare, John’s Landscape, and Lakeland Ground Control, as well as Polk Pump and Irrigation and Premier Lawn and Pest. A graduate of USF with a degree in Business Administration, Rob’s expertise in leadership, client relations, and landscape design drives the company’s success. Outside of work, Rob enjoys family time and cheering on UF and Air Force Academy Football.
Rich Medlong
Rich Medlong, has nearly 30 years in the green industry, serves as Vice President of Floralawn Premier Lawn and Pest. A certified pest control operator in GHP and L&O, Rich’s expertise and problem-solving skills have earned him a reputation as a trusted leader. Passionate about creating sustainable landscapes, Rich also enjoys the outdoors, exploring new cars, and spending time with his family. Rich is an educator for Community Association Managers and contributes to the industry through the Florida Department of Agriculture Consumer Services. His commitment to excellence drives Floralawn’s success.
Andrew Averitt
Andrew Averitt serves as Director of Corporate Solutions at Floralawn, bringing over a decade of expertise in the landscape industry. Born and raised in Florida, Andrew’s background instilled a deep passion for his work. With six years at Floralawn, he has honed his skills in strategic planning, problem-solving, and driving business growth. A University of Florida graduate with a Bachelor's in Business, specializing in finance and agribusiness, Andrew is dedicated to innovation and excellence. Outside of work, Andrew enjoys golfing and spending time with his wife and son.
Cody Averitt
Carson Averitt
Carson Averitt is the Director of Business Systems at Floralawn, known for her strategic leadership and technical expertise. Carson’s journey began at Lululemon, where she excelled in team leadership during her college years. After earning a Business Administration degree in Communication and Leadership from the University of Florida in 2021, she transitioned to Floralawn full-time. Carson thrives in strategic planning and business growth, with a deep understanding of technology. Outside of work, she enjoys spending time outdoors with her husband and daughter. Carson’s values of integrity, collaboration, and innovation drive her approach to leadership and business systems.
Brad Thompson
Brad Thompson, with over 32 years in the industry and 13 years at Floralawn, is a seasoned leader in training and operations support. Known for his leadership, project management, and communication skills, Brad consistently delivers high-quality results and builds strong client relationships. His expertise includes team leadership, client relations, and a deep understanding of industry trends. Brad values excellence, customer focus, collaboration, and sustainability, all of which drive innovation and success at Floralawn.
Kevin Smith
Kevin Smith is a Florida native who came to Floralawn with extensive experience in the pest control industry. Beginning as a spray tech in a Lakeland pest control company, he worked his way up to manager, a position he held for 14 years. Drawing on this breadth of knowledge, he now enjoys delivering attentive, comprehensive service to the diverse Floralawn properties under his care.
Bryan Boyett
Russ Prophit CID, CIC, CLIA, CLWM
Russel is a second-generation green industry professional with over 4 decades of experience in the irrigation and landscape industry. His experience in all phases of the industry from design, installation, service, consulting and training, Russel provides a level of expertise which is hard to match by most firms in this industry. Russel holds multiple certifications from the Irrigation Association that include design, contracting, auditing and water management. For the past 2 decades Russel has focused his work in Irrigation and Water Management with a emphasis of working with central control and cloud based irrigation control systems utilizing ET based and soil moisture sensors as well as upgrades to increase efficiency by correcting coverage and/or hydraulic issues within existing systems.
Loren Winget
Bryan Clyborne
How Can We Help?
Let us customize a landscape plan that meets the unique demands of your property. Partner with a team of experts who have decades of industry knowledge.